Web design tends to focus around page layout and aesthetics. Site copy is often left until the end. At this point, product messaging and wording tend to be neglected and rushed. It’s extremely important to ensure that this doesn’t happen. Clear, concise messaging can be the difference when trying to create a successful web experience.
The way I see it, micro-apps are the future of the web application. These tiny apps only do one thing in particular - but they do it well. As opposed to more robust applications, micro-apps focus on a single task and target that problem with a specialized solution.
Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn’t rare by any means, but it may bring about feature creep and maybe even an inferior overall offering.
Everyone seems to want a piece of the Internet. Everyone has a friend’s cousin’s neighbour who started an Internet company in their basement and now flies around the world in a private jet. The appeal is obvious. However, making it to that point is another story altogether.
Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I’m not yet convinced.
Aidan Henry is an Internet strategy consultant, designer, and web entrepreneur.
aidanhenry (@) hotmail.com
