Why buy text link ads, when you can buy Text Link Ads?
November 7th, 2006 | Categories: acquisitionsJust a short time ago, Text Link Ads (TLA) was acquired 
by MediaWhiz. Financial terms of the deal were not released.
Though I’m not very familiar with MediaWhiz, I know they offer online marketing services. So it would seem like TLA is a good fit in their portfolio, assuming the price tag was reasonable. Apparently, this is only the first of a number of deals coming about at MediaWhiz.
TLA launched mid 2004 and since then has skyrocketed in popularity. Now hovering with an Alexa rank of around 1,000, the site has become very popular amongst the blogging community. TLA essentially provides a marketplace to buy and sell (yes, you guessed it) text link ads. So why the eccentric company name?
Recently, TLA launched a new service called Feedvertising, which allows publishers to place ads in their RSS feeds.
To read more about the acquisition, read this TechCrunch article or the press release.
November 7th, 2006 at 7:42 pm
With a title like that I was hoping to read something snarky!
November 7th, 2006 at 7:54 pm
Hey Marshall… thanks for stopping by.
Sorry to disappoint, but I was in a hurry today. I have written many snarky posts in the past and expect more to come