Mapping The Web

Earlier today, Mashable posted an article outlining the steps for success for a web-based start-up. It was very well written and brought up some interesting points. However, the article missed a few key points that I would like to touch on.

Mashable explains that a successful busines model should be tailored around either viral distribution or natural search. Two very valid points. However, I think there is much more to the story. The build-up of the plot looks good, but this story needs an introduction.

My take on success focuses around notions pulled from The Tipping Point by Malcolm Gladwell. Here are the four steps that I see necessary for exponential growth:

1. Target your key influencers and evangelists.
2. Provide them with a compelling message and value proposition.
3. Facilitate viral growth and distribution.
4. Execute efficiently and effectively.

Easier said than done. The last step may very well be the most challenging. Time and time again, numerous start-ups have emerged with killer apps and extraordinary product offerings. Their inability to execute ultimately led to their demise and current inexistence.

The four points mentioned above have been compiled mostly from my own personal observations of Internet success stories (and failures) over the years, as well as from numerous books and articles.

My hope in writing this post is that it doesn’t sound overly generic. Numerous books, articles, blog posts, and other documents have been written around the same topic. My goal was to cut out the BS and really dig down to the major points that I consider most important. I think that all articles that guarantee a recipe for success should be taken at face value. Success can never be guaranteed. If it were so, the author wouldn’t be writing the article or telling the world about such a formula. He or she would be executing on the plan and making billions of dollars.

Therefore, pull your own conclusions and take from your own experiences and background to determine the best possible strategy for your start-up or company.