MappingTheWeb //

Today’s “Cash or Trash” company is Digg.

If you are unfamiliar with “Cash or Trash”, here is a quick rundown:

In every post, I will name a well-known web 2.0 company. Readers will then have to decide whether the company is worth investing in or whether it’s doomed for bankruptcy. In other words, would you invest cash in the company or do you think it should be thrown in the trash?

Provide a brief argument as to why or why not you would invest in the company in the comments. Debating and arguing is highly recommended and encouraged, as long as arguments are well sought-out and thorough.

A couple of points to keep in mind:

• Determine whether you would invest at TODAY’S valuation. Forget past growth. In other words, do you still think the company has a lot of upside potential?
• Don’t treat your ‘cash’ like play money. Would you actually see yourself investing in the company if given the opportunity to purchase shares?
• If you are not familiar with the company or service, refrain from posting until you try the service.

For previous “Cash or Trash” companies, visit the Cash or Trash category.