The Notorious Craigslist Interface
Friday, January 25th, 2008The Craigslist interface is the epitome of “ugly design”. Keep in mind that “ugly design” doesn’t necessarily mean “bad design” or “unattractive design”. Many people, including myself, love the design and are against any changes. Thank God the company has the same philosophy. With the exception of a few small, necessary tweaks, the interface hasn’t changed much since inception.
Many have begged Craigslist to modernize the interface - even just a bit. At SXSW 2006, a six-person panel of leading designers and interface experts did a basic redesign of the layout. A more sophisticated look and feel was the goal. Here is the design they came up with: Craigslist redesign. It is actually quite nice. Although, as expected, the company never implemented any of the changes.
I think the lesson to be learned is that simplicity and utility cannot be over-emphasized. Though aesthetics do play a role, users most often favour efficiency, which leads in to my next point.
Usability remains number one. How do we know this? Any destination page is only two clicks away. First, click your city. Then, click your link of interest. Add to that familiarity with the navigation. Since the layout hasn’t changed for so long, people have become accustomed to it. If changes were to occur, there would be a learning curve involved.
At this point, Craigslist can do no wrong. Though the company is structured as a for-profit corporation, most perceive the company as a non-profit due to its unconventional approach to business. The .org domain also helps. The combination of free listings and a constant focus on the user are two main drivers that have kept Craigslist at the top and disallowed any competitors from making in-roads.
What do you think of the Craigslist interface? Do you think it’s great? Do you think it’s ugly and should be changed?