MappingTheWeb //

Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn’t rare by any means, but it may bring about feature creep and maybe even an inferior overall offering.

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Everyone likes hearing their own voice. But not everyone has something important to say. In fact, it is highly unlikely that everything anyone says is overly compelling. For this reason, I believe that excessive Twittering is a form of ego-blogging.

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Most people recognize Wordpress as a world class blogging platform. What most people don’t realize is that Wordpress can be used to quickly and easily set up a website. In other words, the blogging platform doubles as a simple website CMS.

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When I’m catching up on the day’s headlines, I turn to numerous channels and sources. Generic news sites lack significance and don’t offer meaningful content. The ability to weed out the excess and focus on what’s important to you is the ultimate goal.

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Rarely do I blog about individual products or services. I am not often compelled or inspired by what I see. In the case of Clicky however, the company seems to be doing everything right - from a business perspective and a product strategy.

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