What Ever Happened to Zune?
Thursday, April 19th, 2007Remember that highly-touted, over-budget, lackluster Microsoft MP3 player Zune? If you don’t, I forgive you. If you do, you may be wondering the same things as I.
Is it still around? Did anyone actually buy one?
I don’t know a single person that bought the device. Nor do I ever hear or read anything about it anymore. It’s like it doesn’t exist. The iPod still seems to be the player of choice for most of the population. The disease that is the Apple culture has gone mainstream and never looked back.
I think we need a term for this recurring Microsoft trend.The scenario seems to follow an eerie, recognizable pattern in which the company enters an established market late in the game, and produces a hyped, high budget, flop of a product. How about the “Microsoft Syndrome”?
A recent example that comes to mind is the announcement of an Adobe Flash competitor named Silverlight. Isn’t it a little late in the game? Flash is the industry standard. In addition, most web junkies hate the plug-in from a usability perspective anyway.
I think the company needs a wake-up call. This software giant continues to ‘innovate’ and push the boundaries beyond traditional products into new, unchartered waters. Sometimes this move works (xBox), while most of the time it crumbles (Live Search, Zune).
If I had one piece of advice for the company, it would be this: stick with your core competency and focus on creating a more useful, enjoyable experience. Almost everyone hates Windows for many reasons. But since there is a monopoly, consumers have no other choice if they want to operate a PC. Furthermore, the company has a stranglehold on their bread-and-butter - the office suite. But this area is in jeopardy as competitors, such as Google and Zoho, threaten with web-based suites. Therefore, Microsoft needs to erect barriers against these competitors and create more robust offerings to satisfy consumer needs.
Finally, as mentioned, the company needs to focus on the Windows experience. After all, this is what made the company the worldwide mogul it is today. Without the OS, Microsoft is nothing. And I suspect there may be some heavy competition and surprising innovation in the area in the very near future.