MappingTheWeb //

I really like web 2.0 and social media, but I have a problem. The majority of people don’t know what the heck it is. This means that they are unable to use such technologies. Preaching to the web 2.0 ‘echo chamber’ is great, but it limits growth, thus decreasing potential revenues.

In my opinion, many start-ups with products/services focused solely around web 2.0 are hoping for a successful launch, widespread PR and exposure, then a quick sale to an Internet giant or media mogul. Long-term aspirations are questionable. Even more perplexing are web 2.0 services that aggregate other web 2.0 services.

Simplicity… usability… they’re all I ask for. God bless the companies that make web 2.0 usable. Making it easy for regular folk to harness and leverage the power of these technologies cannot be overstated. I’ve hit on this topic before, but I will continue to do so.

First of all, we need to take a look at the messaging. Web 2.0 is full of jargon. Let’s take a look at some popular web 2.0 terms that a majority of people have likely never heard of:

• AJAX
• Widgets
• RSS 
• Wikis
• Mash-ups
• Podcasting

… and the list goes on. Personally, these terms are second nature to me. But I understand that my parents and friends have no idea what they mean. This needs to change.

Secondly, there needs to be better education around how these technologies can or are being used. The intimidation factor plays a huge role here. Many shy away from web 2.0 due to the seemingly frightening nature of these terms. This is nothing more than an information inefficiency. Bridging the gap is the ultimate goal.

So what needs to be done? What’s the simple solution?

Easy-to-understand messaging and better education are key to the adoption of web 2.0 technologies.

Once this happens (and all the planets align), we can all delve further into this interweb of unlimited possibilities.

Note: For further analysis and commentary, please read this previous post: How Facebook Is Bringing Web 2.0 MainStream.

This week, TechMeme officially launched its anticipated “Leaderboard”. The board tracks the top 100 news sources on TechMeme, based on the number of headlines attributed to each source over the previous thirty days. To some degree, it can be interesting to follow. But I think it poses more problems than benefits. What is truly the point of displaying the top 100 sources? It simply creates a hierarchy of power and inflated egos.

Such a ranking system isn’t what the blogosphere needs. We all know that TechCrunch is popular, but we don’t need to be reminded yet again. The so-called hierarchy (A-listers, B-listers, etc..) is a bunch of crap. Blogs are meant to break down these barriers. A leaderboard simply creates an echo-chamber and a positive feedback loop within the realm. In other words, blogs may be giving way to the manufactured world of popularity.

I don’t really care who has the biggest presence. I don’t care that a lot of people read XYZ blog. What I care about is the content - I truly appreciate insight and analysis beyond the basic facts. If the content is good excellent, readers will follow. They don’t need to be influenced by a ranking system to see what ‘everybody else’ is reading. This is the herd mentality.

Personally, I judge every blog based on the quality of each individual post. Over time, I become more and more loyal if the content meets or exceeds my expectations. On the contrary, I lose respect for blogs when the content begins to degrade and succumb to mediocrity.

The TechMeme Leaderboard simply reinforces the so-called leaders and ignores quality content from lesser known sources. The way I see it, this board does nothing more than provide an added marketing mechanism for TechMeme. Now, the ego maniacs at the top will re-visit the leaderboard on a daily basis to view how their ranking has changed. Lemmings and wannabes will also frequent the chart to catch a glimpse of their idols and get an idea of what they should be reading. Is this what the blogosphere was meant to be? I hope not.

In my opinion, the best quality content nowadays isn’t always found at the top. A lot of these blogs have taken a more conservative approach and refuse to take a stance or express an opinion. This creates appeal to a larger crowd, but shows neglect for the initial minority. To some degree, these blogs are moving toward the more traditional media model (shame on them). Lower level blogs have nothing to lose. Therefore, opinions and thoughts are articulated in a much more concise and thought-provoking manner. This is the reason such content shouldn’t be ignored.

Don’t get me wrong… I’ve always been a big fan of TechMeme in the past. I just think this new move may be one filled with ulterior motives.

PS. I’m not bitter about not making the list. I couldn’t care less. It isn’t the reason I blog.

Today, Yahoo added new search features and functionality. Video embedding (via Yahoo Video, YouTube, and MetaCafe), Flickr integration, event information (via Upcoming.org), and new Yahoo Shortcuts were all introduced. We’re seeing all this wonderful social media integration - so what’s the big problem? It’s biased. And search engines shouldn’t be biased.

To be honest, I’m genuinely upset about the changes. Not only do they add more clutter to the page, but they’re decreasing the overall quality and relevancy of the search engine. Furthermore, Yahoo is getting praise for these changes. Many are even saying that the company is catching up to Google. I even heard a whisper of the term “Google killer”. This is a bold statement and it can’t be farther from the truth. In reality, Yahoo is widening the gap. They are drifting further away from Google, as they are providing less relevant, more biased results. They are redefining ‘vertical creep’. On the occasion, Yahoo will have the most relevant result on the entire net, but more often than that, it won’t. What Yahoo needs to do is go back to the drawing board and work on their algorithm. This is the bread and butter of any search engine. Forget the web 2.0 app integration.

Pardon my rant, but I’m not a big fan of this move. It is company bias in a space where there should be no bias. All this new integration means that a given user will (in most cases) not be receiving the best quality, unedited, clean, no-strings-attached results. Rather, they are subjected to ’Yahoo’ results and links to Yahoo properties. In my opinion, this leads to higher short-term benefits (and revenues) for the company due to an increase in page views, but translates to long-term problems in the areas of relevancy and perception.

If Yahoo does want to include such results in search, place this information in the sidebar and provide disclosure around it. Numerous others have done it in the past, so why not Yahoo? By integrating company results into the natural search results, it confuses and/or deceives the user. This isn’t in the best interest of the company - at least in my mind. Another possible solution is richer functionality in the ‘vertical search tabs’. If I really want images or videos in my results, I search via Yahoo Image search or Yahoo Video search, not regular search. I think there is an opportunity here, but Yahoo is being greedy.

I say, “Just gimme the best damn results.” Google does a pretty darn good job of this. They haven’t cluttered the results or riddled the page with endless amounts of company-centric material.

One bright spot for Yahoo is Search Assist. This new tool (somewhat akin to Google Suggest) provides contextual suggestions and conceptual recommendations for your search queries. This saves time and hassle, and may indeed aide you in reaching the most relevant results. So why do I like this? As opposed to the other Yahoo features, this one is unbiased (at least I HOPE). It is based on user behaviour, patterns, and trends.

Below is a screenshot of Yahoo Assist (courtesy of Search Engine Journal):

In the end, I think what Yahoo is trying to do is capitalize on all their recent web 2.0 acquisitions by integrating them into search. I think it’s a valiant idea, but involved poor execution. As I mentioned before, I don’t think that integrating such results into the natural search results is the optimal strategy. Company bias and and self-fulfilling intentions start to play a role, and all of a sudden, people are starting to question the credibility and trustworthiness of search. Losing trust is probably the worst possible outcome for Yahoo at this point in the game.

It’s been less than two weeks since launch and already BlogRush has vaulted into the Alexa top 1,000 (weekly average). It takes most start-ups, even the most viral, a year or two to crack this barrier, but BlogRush has managed to do it in less than half a month. This must mean something. This company is for REAL. This surge makes Twitter’s success look like a lifetime achievement.

So what is BlogRush? What’s all the fuss about?

To be honest, it’s a very simple concept. That’s why it works. People understand it and can see the value. The basic premise is this: you paste an embed code onto your blog. BlogRush displays a widget with the titles of 5 blog posts from blogs similar to yours. In other words, for every page loaded, 5 other blogs are gaining potential exposure and awareness via your site. In return for every page load your blog creates, one of your headlines appears on BlogRush widget on a different blog that is similar to yours. This ensures that nobody gets ripped off or cheated.

Now here’s the kicker: for every person that you refer to BlogRush (or that signs up below you), you will receive an additional headline view for every one of your referral’s page views. This works 10 levels down. So basically, the more people you get to sign up, the more traffic you can generate for your blog. Very smart concept. In essence, this idea is very similar to many web 1.0 concepts around traffic-sharing. However, I prefer to think of this idea as the ‘link exchange of the web 2.0 world’, as it harnesses the power of widgets.

Finally, is there a revenue model? Most widgets have a hard time implementing any sort of monetization. But I think BlogRush is different. Think of this… for any and all leftover inventory, BlogRush can sell the space to potential advertisers, looking to access relevant content and blogs. Furthermore, they may even be able to add network ads to fill in the holes.

Who knows… I may soon have to ‘rush’ out and add this widget. And perhaps you may want to sign up below me?

What do you think? Is BlogRush the most viral start-up we’ve seen thus far?

According to Blognation UK, an unofficial Facebook IM app will be going into BETA this Friday. Emphasis is being placed on the fact that no registration, installation, or download is needed to use the chat program. All Facebook users can instantly access the system. Although this application (Friendvox) is not a company-owned property, it will likely provide any and all functionality that an in-house system would. In other words, this app may be a prime takeover target for Facebook if they aren’t already developing a client of their own.

To be honest, I think we all knew that it was only a matter of time before a Facebook IM client came to fruition. I guess that time is now. Whether it provides any level of competition against MSN Messenger, AIM, Yahoo Messenger, and/or Google Talk is yet to be determined.

Here are some screenshots of the new IM (courtesy of Blognation UK): 

• Facebook IM client screenshot 1
• Facebook IM client screenshot 2

I wasn’t overly impressed by the chat interface - I thought it was rather ugly when compared to the rest of Facebook. The traditional clean look has been replaced by a web 1.0 feel. Then again though, the system was not created by Facebook itself.

It will be interested to see what the company’s next step is in the space. It will also be interested to see what other applications and spaces the company plans to enter in the coming months. If I were any kind of social app, I’d be scared to death if there was a chance Facebook might enter my realm. These companies will need to erect barriers quickly if they planning on surviving the initial Facebook tsunami.