MappingTheWeb //

[SEO eBook] - Although I haven’t been blogging much recently, I’ve been busy consulting and crafting an SEO eBook entitled the SEO Quick Fix eBook. The 26-page guide promises to significantly increase your Google search rank with minimal changes in days - not months or years. In other words, you can expect immediate results.

The eBook has been designed for regular website owners. It’s perfect for anyone looking to maximize SEO efforts. With basic HTML knowledge, anyone can achieve first page Google results. The 20 recommendations outlined are easy to follow and listed in order of importance.

Simply put, I’ve condensed over 5 years of SEO research, analysis, and practical application into this easy-to-read, concise eBook for website owners. The guesswork has been eliminated. These recommendations have been tried, tested, and proven to be successful. Having said that, these are not a series of “black hat” techniques but rather a list of ways to improve your content, page structure, and linking. The end result is an increase in free, qualified traffic to your website.

If you decide to purchase the eBook, please be sure to let me know about your results. Thank You.

Web design tends to focus around page layout and aesthetics. Site copy is often left until the end. At this point, product messaging and wording tend to be neglected and rushed. It’s extremely important to ensure that this doesn’t happen. Clear, concise messaging can be the difference when trying to create a successful web experience.

(more…)

Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn’t rare by any means, but it may bring about feature creep and maybe even an inferior overall offering.

(more…)

Everyone seems to want a piece of the Internet. Everyone has a friend’s cousin’s neighbour who started an Internet company in their basement and now flies around the world in a private jet. The appeal is obvious. However, making it to that point is another story altogether.

(more…)

Some start-ups choose to develop their products and services in stealth mode in order to avoid competitor attention and build hype leading up to the launch. Many believe this to be the best tactic, although I’m not yet convinced.

(more…)