MappingTheWeb //

In a short period of time, Facebook has established itself as one of the top social networks on the Internet. But this meteoric rise has hit a plateau. It’s hard to say why this has happened, but my guess is that Facebook applications are starting to have an adverse effect on the network.

(more…)

When developing an idea into a full-blown business model, there is a fine line between optimism and irrational exuberance. It is important to embrace positive energy, but also maintain a level focus. Too often, start-ups acquire tunnel vision and fail to see the big picture. This clouded judgment can bring about catastrophic consequences.

(more…)

The following guest post was written by social media expert and blogger Steve Spalding. He can be found on the web at How To Split An Atom or History of Blogging.

The great thing about family is that you can always count on them.

They’re there for you when times are hard, when the chips are down, when you need support. Kind of like Social Media.

You can also count on them to fight, feud and frustrate you to no end. To be the thorn that your side has always been missing. Kind of like Social Media.

(more…)

The hype surrounding CakePHP is obvious. This open source web application framework is gaining widespread exposure and quickly becoming the framework of choice for many new websites. As I have stated in previous blog posts, I am not a programmer. For this reason, the discussion will take place at a high level.

(more…)

Social media is extremely powerful and scalable. It leverages the crowds to spur rapid growth. However, the very mechanism that enables this growth is often exploited in a counterproductive manner via cheating and “gaming”.

(more…)