MappingTheWeb //

The Craigslist site is as simple as it gets. Literally, it can’t get any simpler. Strategically-placed links form the underlying interface. Having said that, it is by far the most dominant classified ad site on the net. With such a simple offering and total domination, how is anyone supposed to compete?

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Making the transition from traditional media to new media is a difficult task. Old-school content providers are faced with this challenge amid a shifting industry. Newspapers are moving online. Cable TV networks and movie studios are doing the same. Many have attempted a successful transition, but few have succeeded.

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In a short period of time, Facebook has established itself as one of the top social networks on the Internet. But this meteoric rise has hit a plateau. It’s hard to say why this has happened, but my guess is that Facebook applications are starting to have an adverse effect on the network.

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The frenzy days of web 2.0 are over. Thank God. With it, many of the buzz words parted, although some continue to linger. Among the lingering stragglers, “AJAX” continues to nab the spotlight from time to time. Its slickness and interactivity have been applauded by many, while others believe this technology is on the way out.

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Here’s a thought for all the serial entrepreneurs out there: next time you’re looking for “the next big thing”, look no further than “the current mediocre thing”. I’ve come to the conclusion that rather than trying to reinvent the wheel with a completely new business model, it is easier to modify a recently-adapted idea. This will likely yield greater potential success and minimum downside.

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