Tuesday, August 12th, 2008
Many new companies looking to compete in a given space choose to first copy basic competitor features to level the playing field. Only at this point do they integrate their own functionality and incorporate what they think the consumer will want. This tactic isn’t rare by any means, but it may bring about feature creep and maybe even an inferior overall offering.
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Tags: competition, copying, features, functionality, innovation, launch, markets, offering, strategy, youtube
Posted in content, design, launch, marketing, markets, networks, strategy, trends | 2 Comments »
Tuesday, June 3rd, 2008
Rarely do I blog about individual products or services. I am not often compelled or inspired by what I see. In the case of Clicky however, the company seems to be doing everything right - from a business perspective and a product strategy.
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Tags: advertising, analytics, business model, clicky, communication, customization, dashboard, design, feedback, innovation, interface, personalization, product strategy, revenue, rss, search, subscription, web statistics, widget
Posted in content, design, search, usability, widgets | 6 Comments »
