MappingTheWeb //

I’m not getting an iPhone and probably never will. Having said that, it looks cool and I can understand the hype and buzz surrounding the launch. But the hysteria and sheer madness have reached levels beyond my wildest imagination. Everyone is talking about the iPhone regardless of whether it’s on topic or not. Case in point: this blog. Even TechCrunch has been swept up in the iPhone fever. I counted 5 stories in a row dedicated to the iPhone. Remember, TechCrunch is a blog that supposedly discusses start-ups. They should leave these stories up to CrunchGear.

It seems that almost every blog, news site, and discussion group is buzzing about the iPhone. I feel like my head is going to explode. iPhone stories have run amok at Digg and Techmeme. Traffic at tech gadget blogs, such as Engadget, Gizmodo, and CrunchGear has spiked in the past few days. Almost every single blog on my feed reader has an iPhone story - some even have multiple.

When is the madness going to end? I hope it’s soon…

With all due respect, I give credit where credit is due. This has obviously been a phenomenal launch for Apple. I can’t think of an event that has garnered such PR attention and exposure in recent memory. But it makes you wonder whether a backlash or recoil is imminent. Sometimes the most successful campaigns spur counteraction and negative sentiment. Only time will tell.

… and I thought Dairy Queen had an incredible launch with their waffle sundae campaign. What do I know?

PS. Is everyone else embracing this iPhone frenzy? Am I the only one who is sick of hearing about this gadget?